The great news for site owners - there are lots of places on the internet where they are able to get Zen Cart templates that use their specific company color scheme and branding. By using Zen Cart themes it allows the website to use the colors and branding connected with a certain brand or perhaps an established brick and mortar retailer. It's very important to have a standard branding and color scheme shared by all facets of a business.
A web page owner may decide to go and hire a web designer to give his online shop a highly customized look, this has some disadvantages however. The fist point - it's the time needed to find the right designer with the needed skill set. Designing for Zen Cart is quite different from designing sites using the more popular HTML and CSS languages. So you require to hire a designer who understands how to design specifically on the WordPress platform.
Another aspect to consider is the time it takes to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured Zen Cart Themes is certainly the route to take.
The upside to employing a designer to give your web site a custom look is that you will have a unique design which enables your internet site and business be prominent among the others. Your website is usually the first opinion a customer has of your business, and there's no other opportunity to make a first impression.
A skillfully designed web site that is attractive to the eye and easy to navigate instills confidence in your products and helps keep customers on your web site, increasing the odds of them making a purchase.
